**Truly Sustainable Clothing. Guaranteed.**

Discover only the most sustainable clothing from brands that give a sh*t protecting the world we love. And we'll guarantee it.

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No other store guarantees what they sell - we do.

Matty - Founder, HOAP

Discover Truly Sustainable Clothing from the best Brands

The HOAP Greenwash Guarantee

We're here to bring you only the products that help protect the world we all love.

We'll only ever sell products that pass our checks and truly improve the world.

If they are found not to, we'll give all our profit from that item back to you

WE DISCOVER

We do the hard work of finding products that deliver on what you need and are truly sustainable

WE AUDIT

We check these claims against a strict criteria across the whole supply chain to ensure they aren't greenwashing

WE GUARANTEE IT

We put our money where our mouth - if the product is ever found to be greenwashing, we'll give you all profit from it back

'I used to waste endless hours trying to find cool, sustainable clothes' - not anymore with HOAP.

Luke, 32

London

'I needed a place to find new clothes that were sustainable and that I trust. HOAP's Greenwash Guarantee gives me that trust.'

Steph, 35

Hampshire

Buy Sustainable Clothing with a GREENWASH GUARANTEE

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Discovered. Checked. Tested. Guaranteed.

HELPING OUR AMAZING PLANET

HELPING OUR AMAZING PLANET

Our Mission

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Enable Change: Provide people with the necessary information and a platform to make better choices in their lives.

Provide Practical Solutions: First off, it's got to be a good product - buying rubbish is not an option; then we ensure it has a truly sustainable footprint. If that stacks up, you'll find it on HOAP with our guarantee attached to it.

Imperfect Progress: Encourage continuous purchase improvement without expecting perfection. Small changes compound to significant change

If we achieve this, we have HOAP for the future